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Sant Jordi’s Day Santa Eulalia

Santa Eulalia. 2016. Barcelona, Passeig de Gràcia 93.

Stand for Santa Eulalia, the oldest and most prestigious multi-brand tailoring boutique in Barcelona, on the presentation of the book ‘Sueños a medida’ (‘Tailored Dreams’) on 23 April, Sant Jordi’s Day.

lefreak was inspired by and used the valuable original graphic documentation from the 1920s and 1930s that Santa Eulalia has. For this event, we recreated the drapes and Art Decó garlands, the old fashion posters and the typography of that time.

Núria Pradas, the author of this novel, sets the adventures of her protagonist in a 1930s Santa Eulalia.